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Simon Choi Coaching

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Lift your game.

High Performance Coach and Corporate Consultante

Ex special forces adviser and trainer in hand to hand combat, goal achievement, resilience, communication, EI and leadership. 

Ex big four consultant and Australian banker specialising in training and people development, now MD of a retail specialist consulting firm in New York. 

I'm American on Mum's side grandma migrated to San Francisco decades ago. The Chinese helped build San Francisco. 

Social changemaker and patriot. 



Using proven methods such as the GROW Coaching Model I get you to success

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The modern corporate challenges for senior executives are many and varied. I teach you resilience when it gets tough. 

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We explore what is effective leadership and in the context of your organisation how you can better lead for high performance. 

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I help you improve your communication through self reflection, building EI  and practical guidance.

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James Armstrong, TX

"After knowing Simon many years from military, he helped me start a post-Afghanistan corporate career in a US Bank using my leadership skills but adapting it to civilian life. He cares and has excellent experience.


My name is Simon Choi

I'm an ex Special Forces Trainer and Coach. As the grandson of an Australian Chinese POW during World War 2 in Papua New Guinea I took an interest in resilience, how to build it and having the discipline to achieve your goals no matter what the hardships in your way. 

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Get in Touch

Connect with me for a free 10 minute consult to see if I can help you. 

+1 347 474 0162

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